Sanatan Dharma is by its very essence a term that is devoid of sectarian leanings or ideological divisions. This is evident by the very term itself. The two words, Sanatan Dharma, come from the ancient Sanskrit language. Sanatan is a Sanskrit word that denotes which is Anadi (beginningless), Anantha (endless) and does not cease to be, that which is eternal and everlasting. With its rich connotations, Dharma is not translatable to any other language. Dharma is from ‘dhri’ meaning to hold together, to sustain. Its approximate meaning is Natural Law or those principles of reality which are inherent in the very nature and design of the universe. Thus the term Sanatan Dharma can be roughly translated to mean the natural, ancient and eternal way.
Sanatan Dharma is a code of ethics, a way of living through which one may achieve Moksha (enlightenment, liberation). It is the world’s most ancient culture and the socio, spiritual, and religious tradition of almost one billion of the earth’s inhabitants. Sanatan Dharma represents much more than just a religion; rather, it provides its followers with an entire worldview, way of life and with a coherent and rational view of reality.
Our existence comprises of a combination of the ‘Panchtatva’ of nature: the sky, the soul, the wind, our breathing, the water, body-liquids, the fire, our temper, sometimes cool, at times raging, and the earth our body. The creation of harmony of the body and soul, by balancing these elements within us and around us, can be achieved only with an understanding of spiritualism by arousing the immense power within, for peace and tranquillity of the mind and soul, to rise way beyond material existence.
ABOUT CHANNEL
Sanatan India Networking Pvt. Ltd. has its own spiritual channel named Sanatan. The corporate office is located in Mumbai and the broadcasting centre is in NOIDA. Sanatan channel is a full time spiritual channel. This channel is dedicated to Indian philosophy, Religion, Spiritual solidarity.
Being a veritable presentation of our old age wisdom this channel has not only deepened the spiritual curiosity of the elderly people but also attracted the youth of the nation, who are drawn in numbers to the awe-inspiring and rapturous lectures by the religious and spiritual gurus. The ongoing era marked by the awakening of mankind has never before been served in this manner. Different beatific lectures never fail in their attempt to instil and solidify the long-cherished attributes like devotion, love and sympathy among the viewers.
TARGET AUDIENCE
Sanatan is not just a Television channel. It is an attempt to induce a better lifestyle, through the inculcation of religion and with the insightful help of astrology and spirituality.
Sanatan is a platform where a common man can take the advantage of this fine knowledge by interacting directly with renowned experts on the field. We have selected extremely learned men and women who can critically add their intuitive understanding to a whole range of mathematical calculations and thereby predict the implications for an individual in very fine details.
We don’t claim that we are the first to attempt such an initiative but we surely will be the first in attempting it in such a huge scale, reaching out to millions of people, through a multi-media mode. We will add to that high degree of quality and subtlety of analysis. Sanatan will cover all aspects of an individual’s life, such as Health, Spiritualism, Religious Tourism business and profession.
Our target audiences are between 18 to 70 years who are interested in understanding the essence of life through spiritualism, want to lead a disciplined life and simultaneously wish to make a good career. Men and women who are interested in changing their lifestyle through spiritualism and want to attain a disciplined and peaceful life are also adding to these people, who are looking for that spiritual connect with the almighty through our Bhajans, Live Aarti, Soulful teachings by Modern Day Gurus.
DISTRIBUTION
A robust distribution strategy has been adopted for Sanatan channel. The channel is reaching in more than 1.2 Crore households in India. Soon it will available on all leading DTH platforms. Additionally, it is available in most Hindi heartland through local cable network. The coverage will be further spread soon. Considering, the want of spiritual and predication based content in the Indian diaspora a targeted distribution strategy has been planned for USA, Canada and UK. The channel will be available on the leading distribution networks of these countries, particularly for areas with a higher density of people of Indian origin. The widespread network is aimed at providing spiritual connect, create awareness about Sanatan Dharma to a clientele that has hitherto remained undiscovered and hence not served. The telephone calls received already by us hints at a huge volume in the near future as the distribution network grows.